We're all about human-centred communication.
Cultivating empathy for impact
Mitra is a multidisciplinary communications agency in Aotearoa, New Zealand.
We put people at the centre of our practice and have created an innovative and empathetic way of operating. We call it human-centred communication. In a fast-paced world where bonds between many communities are eroding, this way of working helps to restore trust, connection and belonging.
The meaning of Mitra
Mitra means compassionate friend in Sanskrit – it speaks to the bonds between all people. Our agency embodies this concept, and we use an empathy lens across all of our practice.
Our work
We do more than just communications. Drawing on neuroscience, psychology, agile processes, and the science of storytelling, Mitra's methodologies are based on understanding people and helping achieve their deepest aspirations. Wherever we go, we focus on impact, bringing real heart and creativity to our work.
We take on complex projects and wicked problems across many dimensions of society – from social housing, climate change and sustainability to urbanism, social issues and science.
And we also sweat the small stuff, because sometimes people just need a helping hand to get a project across the line.
Strategy
We aim to create strategies that don't sit on a shelf. We use agile methodologies and unique tools to solve problems and make an impact.
Storytelling
We’re acutely aware of how certain stories stick and why. We harness this knowledge to tell great stories, that aren’t just ‘spun yarns’.
Engagement
Our approach focuses on building relationships based on trust and meeting people where they are at, with a spirit of manaakitanga.
Discovery
We use research methods based on empathy to get insights. We can do empathy interviews and run human-centred reviews to help you dig deeper into problems and find solutions.
Coaching
Have a great team who need mentoring? We can coach them in human-centred communications and help them build a bigger toolbox of skills to make lasting impact.
Thought leadership
We're conducting thought-provoking research into what makes a difference in the world of communication. It's creative, crunchy and challenging. And you can be a part of it.
What our clients say
"I am so grateful for how you presented the team and the information - a beautiful job that presents the reality in a way that is kind and compassionate. That is some skill!"
Our people
Mitra people have deep experience in communications strategy, storytelling, coaching and management. Because we work in a multidisciplinary way, we’re able to grow our team to include researchers, marketers, designers and media mavens, depending on what is needed for the project.
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